[Fsf-friends] Halloween7 document

Raju Mathur raju at linux-delhi.org
Thu, 7 Nov 2002 09:42:13 +0530


Hope I'm not repeating, but I don't recollect seeing this on the lists
earlier.  For the purists, while the memo uses the term open source
extensively, it can be replaced by free software over most of the
document.

'Ware when replying and cross-posting.

http://opensource.org/halloween/halloween7.php

Executive Summary

This mail provides a detailed summary of the results of the Attitudes
Towards Shared Source & Open Source Research Project managed by
Kathryn Marsman and directed by David Kaefer and Jason Matusow. The
Shared Source project was developed to provide a greater understanding
of how key audiences perceive Open Source, Linux, Shared Source, and
the GPL and which messages will be effective with each audience. The
survey was fielded in the U.S., Brazil, France, Germany, Sweden, &
Japan with developers, IT and non-IT BDMs, IT Pros and Issue
Elites. Please note that save for the U.S., the individual country and
audience sample sizes are extremely small. The survey questionnaire
and samples were developed collaboratively by Redmond, the
subsidiaries and the survey vendor. All data collection utilized a
telephone-based interviewing process. The study fielded between
late-July and September 2001. The detailed summary below drills into
OSS and Linux familiarity and favorability, those reasons people give
for being supportive of OSS and Linux, Shared Source familiarity and
favorability, and OSS, Linux and Shared Source messaging. Key
takeaways follow.

[snip]

-- Raju
-- 
Raju Mathur               raju@kandalaya.org      http://kandalaya.org/
                      It is the mind that moves